With a background in the jewelry industry spanning over 25 years, including 10 years experience in marketing management, M'Linda McGuire is recognized for her thoroughly researched and well-executed communications strategies. As a Regional Director for J. Walter Thompson on the Diamond Trading Company account, M'Linda successfully implemented world-class branding, marketing and sales training initiatives and led regional and national projects to performance excellence.

M'Linda received her Graduate Gemologist diploma in 1980 and later earned the title of Certified Gemologist Appraiser from the American Gem Society. M'Linda graduated Magna Cum Laude from Cal Poly Pomona with a Bachelor of Science in Business Administration and an emphasis in Marketing Management and Advertising, and is currently pursuing her Master's Degree. Her vast expertise and experience make M'Linda one of the most knowledgeable and versatile consultants in the jewelry industry today. As a consultant for Performance Concepts, M'Linda is distinguished by her keen writing skills, covering all genres from consumer interest to technical writing, with a specialization in brand communication and sales training. She has developed customized sales training for SightHolders and high-end retailers. M'Linda also excels in developing brand platforms and messaging for SightHolders.