Performance Concepts delivers an "essential tool kit", customized for your store! In this package, you'll find easy to use elements designed to help you take great care of your existing clients as well as high-impact models of proven components in active business development. Your Client Care and Business Development Kit includes:

• Communication Sampler:A wide variety of pre-designed messages your associates can use in thank-you notes, as well as in birthday, anniversary and other greetings to clients.



• In-Case "Interest Tags": Attractively formatted for printing on business card stock, these showcase messages cover every essential product category and are sure to capture the attention of even the most casual browser.



• "A Gem of a Coloring Book": Specially designed with the youngest shoppers in mind, this "gem", with your store name on every page, will keep them busy both in your store and after they get home!



• Policy Templates: Several of the most often overlooked policies for jewelry store owners. Easily modified in a Word file, use these as a starting point to think through your own positions and to help you formulate the strong statements you need to manage and grow your business. This includes:
  
  
  • Associate Appearance and Dress Code Policy
  • Associate Telephone and Electronic Communication Policy
  • Customer Return Policy
  • Treatment Disclosure Statement
  • General Product/Diamond Warranty


• Team Effort and Follow Up Training: Two challenging topics addressed in an easy-to-understand, sales-friendly manner:



• The Value of Service Calls: It's rarely easy to get associates to make after-sale service calls to your customers. This short training discussion starter paves the way by helping them understand the real value of follow-up and the importance of ongoing client contact while providing an easy-to-adapt script that will make initial efforts both painless and effective.



• Client Satisfaction and the Turnover: The "Turnover" - the opportunity for a sales associate to partner with another sales associate in an effort to assist a customer - seems to be an elusive skill in most retail stores. In most independent stores, sales associates are far more likely to accept "I'll be back" from a customer than they are to turn that customer over or ask for help from another associate. We believe that there are 3 primary reasons for associates' failure to practice turnovers as part of their normal selling routine:
  
  
  • They don't understand WHY they need to use turnovers
  • They don't know WHEN to turn over
  • They don't know HOW to turn a customer over effectively (without embarrassing themselves)
  
  This brief, 2-part training module addresses each of these areas as a specific training need and will go a long way toward fostering the team selling concept and a greater level of customer satisfaction in your store.



• Community Outreach Presentation: You'll enjoy working with this easy to use PowerPoint Presentation entitled, "Looking for a Diamond Value". Designed for use as an in-store public seminar or as a talk to local community groups, the presentation is customized for your store and complete with fully animated slides, speaker's notes, and attendee handouts. All Client Care and Business Development Kit materials are delivered in their appropriate file formats on CD Rom and also as hard copy masters.