BRIDAL MARKET PROFILE
An In-depth Analysis of Your Bridal Market
For some in our industry, the bridal business has represented a significant source of growth over the past several years. For others, it has been a sole source of survival.
The facts:
- The market segment that includes first-time consumers for bridal jewelry in the United States today numbers over 150,000,000 - more than DOUBLE the size of the Baby Boomer generation!
- The average age for first time brides and grooms (27 & 29) is higher today than at any other time in modern history
- Bridal consumers are more experienced, more knowledgeable and more demanding than ever before – AND they have a much broader range of providers competing for their dollar
- The wedding rings – the only part of the cost of the wedding that has genuine, lasting material value, often accounts for less than 20% of wedding spending
Are you getting the most out of YOUR bridal market? Performance Concepts can help! Our Bridal Market Statistics Report examines the spending behaviors and buying patterns of the bridal consumer in your market. We collect reliable data from a number of objective wedding industry sources, and provide it in an easy to understand format, along with recommendations for market share growth and a completely customized bridal sales training plan.
Cost: $450
Contact us for a complimentary telephone needs assessment and pricing information.
SPECAL OFFER! Get both the Demographic Report and Training Plan AND the Bridal Market Profile for the package price of $1500, and we’ll include the Diamond Council of America’s “Selling Bridal Jewelry” training course as our gift to you!
