Product Training

The more your retail customers understand and appreciate your product, the greater the enthusiasm for it and the greater the effort to turn the inventory. Performance Concepts will help you identify and articulate brand identity, translate the features of your product into consumer benefits, attach the emotion to the sales presentation, and design your custom training program, complete with visual support/graphics and associate handout materials.  We can also provide experienced, industry-respected professionals to train your retailers in methods to move your merchandise across the counter with a higher degree of efficiency and greater profitability.



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